APRICITATEMarketing Strategy AdvisoryEnough circling, let’s make a move

Marketing Consultant · Dubai

Marketing direction. At the right level.

Apricitate is an independent marketing consultant in Dubai, providing temporary continuity, ongoing strategy and senior leadership. The level of responsibility depends on your business. Not every business needs a director.

01 / Continuity

Marketing Bridge

AED 7,500/ month

"Business doesn't wait for recruitment."

Temporary marketing support while your team is in transition. Apricitate keeps existing priorities moving between appointments or through a restructure, with a proper handover at the end.

Includes

  • ◆Initial marketing review and priority plan
  • ◆One monthly strategy meeting
  • ◆Weekly progress check-ins
  • ◆Oversight of agreed existing marketing priorities
  • ◆Coordination with one existing agency or supplier
  • ◆Monthly progress report
  • ◆End-of-engagement handover

Our role: Temporary marketing support and continuity.

Up to 6 hours per month · 3-month agreement

A shorter commitment for temporary continuity, rather than ongoing management. Additional implementation quoted separately.

Discuss this service →

02 / Strategy

Marketing Management

From AED 7,500/ month

"Less activity for its own sake. More direction."

For businesses with the resources to execute, but looking for experienced thinking behind the decisions. Apricitate brings your suppliers, positioning and marketing activity together around clear commercial priorities.

Includes

  • ◆Initial strategic marketing review
  • ◆Two monthly strategy meetings
  • ◆Rolling 90-day marketing action plan
  • ◆Two evaluated marketing or growth opportunities per month
  • ◆Research into up to five potential partnerships monthly
  • ◆Brand positioning and messaging guidance
  • ◆Monthly strategic progress report
  • ◆Quarterly strategy review

Our role: Your ongoing strategic marketing partner.

Up to 12 hours per month · 12-month agreement

Implementation remains with your team or appointed suppliers.

Discuss this service →

03 / Leadership

Fractional Marketing Director

From AED 12,000/ month

"Senior direction. Without the permanent appointment."

Marketing leadership alongside your leadership team. Apricitate takes responsibility for strategy, priorities, suppliers and budget oversight, keeping the people delivering your marketing working in the same direction.

Includes

  • ◆Marketing assessment and 90-day roadmap
  • ◆Weekly marketing leadership meetings
  • ◆Management of agreed priorities and timelines
  • ◆Direction of up to two agencies or suppliers
  • ◆Campaign and budget oversight
  • ◆Growth and partnership recommendations
  • ◆Monthly marketing performance dashboard
  • ◆Quarterly planning and leadership review

Our role: Your outsourced senior marketing leader.

Up to 24 hours per month · 6–12-month agreement

Content production, graphic design and specialist execution are separately scoped.

Discuss this service →

Optional add-on

Business Development & Partnerships

Added to any service: partner research, selected introductions, outreach and a monthly pipeline review.

From AED 3,500/ month

Discuss the add-on →

Agreement lengths are shown with each service. Prices are starting rates; scope, meetings, travel and any additional costs are agreed in advance.

We focus on strategy, guidance and relationships. Execution, content production, ad spend and third-party costs are not included.

Business Development & Partnerships

The right relationships create new opportunities.

Some of the most useful introductions never appear in a marketing plan.

Apricitate identifies relevant partners and develops commercial relationships beyond your existing network.

Acting as an extension of your business, we represent your brand professionally and connect you with people and organisations aligned with your goals.

Each month you receive a clear report on

  • ◆Qualified opportunities identified
  • ◆Outreach initiated
  • ◆Meetings and introductions
  • ◆Active opportunities and next steps
  • ◆Follow-up activity
A small boat crossing a wide, still sea

Getting started.

  1. 1

    Start a conversation

    Tell us about your business, ambitions and challenges. We'll arrange a complimentary 20–30-minute introductory call.

  2. 2

    Explore the opportunity

    We discuss your marketing, priorities, resources and the support you need, and whether we're the right fit.

  3. 3

    Receive a clear proposal

    A tailored recommendation covering retainer, deliverables, time, responsibilities, fees and start date.

  4. 4

    Begin your partnership

    Once the agreement is signed and first payment received, we onboard, review your information and agree initial priorities.

  5. 5

    Build your first 90-day direction

    We set priorities, identify opportunities and agree how to measure progress, then meet regularly to review and refine.

Your First Three Months

Month 01

Discover

Understand the business, review existing marketing, identify opportunities and agree priorities.

Month 02

Develop

Guide agreed initiatives, strengthen positioning and explore relevant partnership opportunities.

Month 03

Refine

Review progress, adjust priorities and establish the direction for the next stage.

Involvement and deliverables reflect your retainer. This is a working process, not a promise of specific results.

A conversation

The right involvement. Nothing unnecessary.

We'll recommend the level of involvement that makes sense for your business. A smaller package may be quite enough.

Start a conversation →

Dubai, United Arab Emirates · Working with businesses across the UAE and internationally.